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Task is to create a full case study report on the organization of your choice. Your perspective can be either positive (that means the case study area is great) or negative (that means the area needs help). Regardless of your perspective, the case study should become an indication that evaluates the organization by comparing to others.
Write 4 – 6 page final case study report that includes the following components:
Identifying keys of measurement
Research and Development
Sales and Marketing
Tips for building the final case study report:
Answer questions like:
What to measure?
How to measure?
Why to measure?
What to do with measurements that don’t meet the criteria?
Reflect on various business instruments that are used to assist in the process of:
fact-based decision making;
the strengths and weaknesses of return on investment;
a cost/benefit analysis;
integration of cost of money documentation;
supply-chain management; and
workplace design.


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